Programme Structure & Content

Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions, managers need a greater sensitivity and awareness of the special circumstances now facing them.

Sophisticated marketing management requires a range of knowledge that will build loyal long term relationships with customers. Modern marketing managers will be involved in strategy formulation and implementation and will be closely associated with innovations and new product developments. The aims of the programme are to introduce and develop the concepts of marketing and the role of marketing management in a variety of organisations together with an appreciation of marketing in a strategic sense.

Specifically, students will be provided with a stimulating and intellectually challenging management development programme, along with a rigorous education in the concepts and techniques of marketing management. The programme aims to advance students' career in marketing whilst offering them scope to pursue academic work in this area if they choose to do so.

Upon completion of the Leicester MSc programme, students will develop:

• Skills in communicating clearly and concisely, both orally and in writing
• An awareness of cultural sensitivity and the ability to work in a cross-cultural, multinational and team based environment
• The ability to work to deadlines and under pressure
• Capacity to think creatively and strategically
• Adopt a co-operative approach to problem solving
• Confidence to assess and analyse complex problems and make decisions
• An understanding of a wide range of management skills and operating techniques

The Leicester MSc in Marketing consists of:

• 7 Core Modules
• 1 Elective Module
• 1 Management Project

The detailed programme structure is as follows:

The Leicester MSc programme provides students with maximum flexibility to allow candidates to remain in employment or professional practice while maintaining their earning power during their course of study. The programme also gives maximum enhancement of career prospects from continued experience and new qualifications, with minimum disruption of planned career path. It is a cost effective means of achieving additional skills and qualifications


Academic Support

Students will be supported by both the University of Leicester and Hartford Institute Singapore through various flexible mode of learning, including specially designed and written course materials, textbooks and additional readings and e-learning academic supports.

User-friendly online library and resource centre is available for students, together with an interactive learning environment directly supported by the University.


Assessment

Students will be assessed by combination of assessment methods as follows:

• 1 assignment for each core module
• 1 assignment for elective module
• 1 case study examination after Module 4
• 1 case study examination after Module 7
• 1 management project

Admission Criteria

• A good second-class honours degree from a recognised university or a professional equivalent
• At least 2 years of relevant experience
• Students with non-standard academic backgrounds but with suitable management or professional experience will be considered by the University on a case-by-case basis

Application Procedures

Completed application forms should be accompanied by:

• 2 photocopies of undergraduate certificates and transcripts to be certified as true copy by Hartford Institute Pte Ltd
• A detailed resume
• 2 Letter of References