Accounting and Finance for Decision Making
This subject concerns the use of accounting information for management planning. It emphasises product costing. Topics covered include elements of costing, absorption and marginal costing, cost-volume-profit analysis and standard costing. It also focuses on the use of accounting information for planning and control and decision-making. Topics include relevant costing, performance evaluation involving return on investment, transfer pricing, and budgetary control.
The subject also reinforces the dynamic nature of the markets and rapid developments in the financial system, the module will attempt to use example and cases to highlight the role of financial markets and financial intermediaries and the main players in the financial system. The subject is designed to provide students with a basic understanding of the cash flow statements, the management of capital expenditure and short and long-term sources of finance.
On successful completion of this subject, the student will be able to:
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Identify how accounting information helps decision makers.
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Explain when it is beneficial for a company to use financial leverage.
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Identify information that companies report about obligations to lenders and explain the transaction affecting long-term debt.
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Discuss how strategic and operational planning uses accounting information.
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Understand the use of cost-volume-profit analysis in managerial decision-making.
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Explain how budgets influence strategic decisions.
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Identify various organisational levels within a company and explain how performance at each level may be evaluated.
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Explain the historical context in which returns on investment was developed.
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Discuss various transfer-pricing methods that have been developed to influence managerial behaviour.
Customer Relationship Management
This course covers customer relationship management (CRM) and the customer driven, market–based management practices that assist an organization in attracting, satisfying and retaining customers' profitability. The learners will learn the skills to utilize CRM more accurately in evaluating the marketplace, evaluate competitors and determining the lifetime value of the customer.
Strategic Management
The subject aims to introduce the basic ideas of strategic management concepts and practices such as corporate and business strategies, the process of strategic planning, analysis, implementation and control.
It adopts multiple perspectives or views of strategy such as the resource-based perspective, the economic perspective and the stakeholder perspective.
Real world examples will be used to illustrate the practical use of strategic management theories.
Marketing Management
This subject concerns the management of the marketing function. It builds upon the basic marketing concepts to explore in more detail the application of marketing principles and techniques. It is primarily concerned with marketing decision making.
E-Marketing
Emphasis is placed on how the principles of modern marketing and practice are applied within the e-commerce context. In an age of increasing interactivity, the concept of a defined market space is addressed. Exchanges and transactions within a virtual world comprising customers, service providers and competitors underline the subject's emphasis on web-based value propositions and key elements contributing to the marketing mix.
International Marketing
This subject is dynamic in nature. It explores international arena of marketing. It looks at cultures and different business and marketing operations at an international level. I wish you all the best in this course. I enjoyed designing it. Hope you will be enlightened by the contents.
Market Research Techniques
This subject aims to bring the practical aspects of marketing research into the classroom. It covers a range of marketing research techniques and describes how each stage of the research process is conducted whilst at the same time considering the strengths and weaknesses of each technique.
Marketing Project
The Project will be prepared on an individual basis with weekly supervision and guidance.
The students should work on a case study or an industrial problem.
By applying the skills of research and report writing, students will develop a project plan, from initial problem definition or hypothesis, through to data collection, analysis and implementation strategies.
In the process they may have to identify project respondents for data collection, conduct interviews, undertake a literature review, develop analytical models and to develop recommendations and/or to draw conclusions based on their analyses.
The project will be presented on week 12 in the form of a report and a stand-up presentation.
Students will also get weekly Counselling sessions with highly trained professional, who will be able to provide an added dimension and insights into the Business environment in Singapore.
Each module is assessed by a combination of some/all of the following:
- Assignments
- Quizzes
- Examinations
- Projects
- GCE ‘O' level qualification, with at least C6 for English and Mathematics, plus one more 'O' level subject or
- ITC/ITE graduates from certificate in Office Skills, Certificate in Business Studies (Accounting/Secretarial) or
- A minimum of 12 years of basic education
- Relevant diploma holders from government polytechnics and recognized educational institutions will enjoy module exemptions
Completed application forms should be accompanied by:
- 2 photocopies of academic certificates/transcripts to be certified as true copy by Hartford Institute Pte Ltd
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University of Wales
